25A – What’s Next?


Existing market
I think the next step in terms of products and services for my venture is creating more solar powered products that can assist buyers with their everyday tasks.
Based on feedback from customers, the best path for growing in my existing market is to go beyond that of the individual customer. The general idea that my three interviewees had for me is that my products need to be the norm around the world and that governments need to be funding my business to get the job done. Transitioning to clean, renewable energy is a concern that all countries are soon going to be looking to do completely for their power grid, if not already.  The next step for my business is having the manpower and ability to provide country wide solar technology for not just small homes and business, but for large cities and counties.
Based on my idea for the next steps, my first interviewee brought up the idea of creating solar technology that can be mounted onto cars without being a nuisance. With electric cars growing in efficiency and popularity, it makes perfect sense to attempt in providing these cars with the ability to charge up from the sun. This would essentially eliminate the need to ever stop and charge the car.
New Market
When approaching the idea of a new market, my mind glides toward a business concept that isn’t non-profit like my first. If I were to enter a radically different market, it would be electric cars. With the existing notion of creating solutions for co2 emissions harming the planet, the electric car market is the perfect path to creating a product for profit, but still has the environment in mind. My venture concept of having customers’ needs first and clear and helpful communication will create value for people looking to buy.
            When asking two people in this market what might help the business, I was told giving customers the things they didn’t know they needed is a must. When you are able to stay ahead of the curve in the technology of your electric car, you can be successful in this market. Also the most important aspect that was told to me is ensuring that the car would perform better on electricity rather than gas.
This market does not appear to be as attractive as my first market, because this one is for-profit. The promise to stay non-profit for my first business concept is important to me because it enables me to keep goals in mind that are selfless and have the earth’s future in mind. In this new market I learned that your product has up and coming competitors which you will have to beat in terms of efficiency and innovation.

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