23A – Your Venture’s Unfair Advantage


1.       Eco-friendly
·         Valuable: Yes, my company provides products that help people save money on energy consumption and benefits the planet is reduce fossil fuel energy use.
·         Rare: No, Eco-friendly products are becoming less rare today.
·         Imitable: yes, being Eco-friendly can be copied
·         Non-substitutable: No, there is no similar alternative for being Eco-friendly.
2.       Stylish
·         Valuable: Yes, having something that looks good creates confidence.
·         Rare: Yes, most solar powered products are an eye sore.
·         Imitable: No, our designs will be patent protected and be original.
·         Non-substitutable: No, styles can vary and be subjective.
3.       Efficient
·         Valuable: Yes, products that are efficient last.
·         Rare: Yes, most solar panels need repairs or replacements after short times.
·         Imitable: Yes, but difficult for other creators.
·         Non-substitutable: Yes, efficiency is in its own right.
4.       Social Capital/ Environmentalist
·         Valuable: Yes, the support and help of environmentalist will boost company performances and success.
·         Rare: Yes, finding personal connections to environmentalist is difficult.
·         Imitable: Yes, there are other environmentalist which I am not connected to
·         Non-substitutable: No, other environment specialists such as scientists exist.
5.       Non-Profit
·         Valuable: Yes, shows that the goal is to help the planet not make money.
·         Rare: Yes, non-profit solar companies are rare.
·         Imitable: Yes, any company can be non-profit if they wish to do so.
·         Non-substitutable: Yes, there is no substitute for being non-profit unless you changed to for-profit.
6.       Quick to Respond
·         Valuable: Yes, giving customers valid attention is important.
·         Rare: No, many companies do a well job at responding to feedback and customers.
·         Imitable: Yes, with the proper work ethic, anyone can be responsive.
·         Non-substitutable: Yes, there is no substitute for being quick to respond.
7.       Free Upgrades
·         Valuable: Yes, having your products upgraded at no additional cost is very valuable.
·         Rare: yes, no solar company will do upgrades or repairs for free.
·         Imitable: Yes, giving upgrades for free can be copied.
·         Non-substitutable: The substitute for free upgrades is not giving them.
8.       Strong Speaking
·         Valuable: Yes, being able to communicate your products and goals is important.
·         Rare: No, most companies have someone at the top that can be good at speaking to crowds and giving speeches.
·         Imitable: Yes, being and having strong speakers can be copied.
·         Non-substitutable: Yes, there is no substitute for speaking well.
9.       Fundraising
·         Valuable: Yes, being able to properly raise funds for the company is a top priority.
·         Rare: Yes, for many non-profit companies, having sufficient fundraising is rare.
·         Imitable: Yes, being able to fund raise can be copied.
·         Non-substitutable: Fundraising can be substituted if the company was for profit.
10.   Human Capital: Team of Engineers
·         Valuable: Yes, having experts to help create the products is very useful.
·         Rare: Yes, having a team of engineers can be difficult to find and hire.
·         Imitable: No, the same group of engineers cannot be copied.
·         Non-substitutable: No, different engineers with a background in solar technology can be found.

Top Resource: My top resource would have to be the free upgrades. One promise my company makes when selling our solar powered products is the ability to repair and upgrade all customers products at no additional cost to them. This is the top resource because it is vital in keeping solar energy the main source in cities and it is the least imitable resource on my list.








Comments

  1. Jeremy AguayoNovember 17, 2019 at 8:50 PM

    Hi Carlos,

    The resources that you listed are interesting and some were quite different than what I would have imagined. Many may not think of being a non-profit as a resource, but I definitely agree. Many individuals are now starting to develop a give back mentality whereas they understand that helping others is something that everyone should do if they are capable of doing so.

    ReplyDelete

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