23A – Your Venture’s Unfair Advantage
1.
Eco-friendly
·
Valuable: Yes, my company provides products that
help people save money on energy consumption and benefits the planet is reduce
fossil fuel energy use.
·
Rare: No, Eco-friendly products are becoming
less rare today.
·
Imitable: yes, being Eco-friendly can be copied
·
Non-substitutable: No, there is no similar
alternative for being Eco-friendly.
2.
Stylish
·
Valuable: Yes, having something that looks good
creates confidence.
·
Rare: Yes, most solar powered products are an
eye sore.
·
Imitable: No, our designs will be patent
protected and be original.
·
Non-substitutable: No, styles can vary and be
subjective.
3.
Efficient
·
Valuable: Yes, products that are efficient last.
·
Rare: Yes, most solar panels need repairs or
replacements after short times.
·
Imitable: Yes, but difficult for other creators.
·
Non-substitutable: Yes, efficiency is in its own
right.
4.
Social Capital/ Environmentalist
·
Valuable: Yes, the support and help of
environmentalist will boost company performances and success.
·
Rare: Yes, finding personal connections to
environmentalist is difficult.
·
Imitable: Yes, there are other environmentalist
which I am not connected to
·
Non-substitutable: No, other environment specialists
such as scientists exist.
5.
Non-Profit
·
Valuable: Yes, shows that the goal is to help
the planet not make money.
·
Rare: Yes, non-profit solar companies are rare.
·
Imitable: Yes, any company can be non-profit if
they wish to do so.
·
Non-substitutable: Yes, there is no substitute
for being non-profit unless you changed to for-profit.
6.
Quick to Respond
·
Valuable: Yes, giving customers valid attention
is important.
·
Rare: No, many companies do a well job at
responding to feedback and customers.
·
Imitable: Yes, with the proper work ethic,
anyone can be responsive.
·
Non-substitutable: Yes, there is no substitute
for being quick to respond.
7.
Free Upgrades
·
Valuable: Yes, having your products upgraded at
no additional cost is very valuable.
·
Rare: yes, no solar company will do upgrades or
repairs for free.
·
Imitable: Yes, giving upgrades for free can be
copied.
·
Non-substitutable: The substitute for free
upgrades is not giving them.
8.
Strong Speaking
·
Valuable: Yes, being able to communicate your
products and goals is important.
·
Rare: No, most companies have someone at the top
that can be good at speaking to crowds and giving speeches.
·
Imitable: Yes, being and having strong speakers
can be copied.
·
Non-substitutable: Yes, there is no substitute
for speaking well.
9.
Fundraising
·
Valuable: Yes, being able to properly raise
funds for the company is a top priority.
·
Rare: Yes, for many non-profit companies, having
sufficient fundraising is rare.
·
Imitable: Yes, being able to fund raise can be
copied.
·
Non-substitutable: Fundraising can be
substituted if the company was for profit.
10.
Human Capital: Team of Engineers
·
Valuable: Yes, having experts to help create the
products is very useful.
·
Rare: Yes, having a team of engineers can be
difficult to find and hire.
·
Imitable: No, the same group of engineers cannot
be copied.
·
Non-substitutable: No, different engineers with
a background in solar technology can be found.
Top Resource: My top resource would have to be the free
upgrades. One promise my company makes when selling our solar powered products
is the ability to repair and upgrade all customers products at no additional cost
to them. This is the top resource because it is vital in keeping solar energy
the main source in cities and it is the least imitable resource on my list.
Hi Carlos,
ReplyDeleteThe resources that you listed are interesting and some were quite different than what I would have imagined. Many may not think of being a non-profit as a resource, but I definitely agree. Many individuals are now starting to develop a give back mentality whereas they understand that helping others is something that everyone should do if they are capable of doing so.